As technical director, he is responsible for the weekly follow-up and of the activity of the project managers and to participate in decisions. He is in charge of the realization of the various stages of the project and to manage the different providers.
During the diverse stages of the project, he has to be aware of the potential problems and find the way to face and solve them, i.e. postpone the production, or the bad organization. He debriefs the evolution of the project to the agency director.