Either he works in a company, he is responsible for web and partnership deals with a multitude of tasks. He has to explore potential affiliates and select the best sites possible partners to gain visibility on the web. After this selection, the affiliate managers approaches various affiliates to negotiates the best partnership deals (commercial and revenue terms). He, then, follows up the campaign through reportings to judge the relevance of his choices. The affiliate manager focuses his attention on the ROI indicators that inform him on the latest trends (s) of the campaign (s) and. Finally, the affiliate manager is also doing a daily competitive reporting in order to be able to make adjustments in a very short time and to adapt to different competitors sites.
Either he works within an affiliate network, he then acts as an intermediary between a publisher (affiliator) and a partner site (affiliate) and shall provide advice on the type of campaign to lead development and optimization the affiliate network.