In charge of sales development, it is the guarantor of a good customer relationship venture.
By creating or relying on sales materials already in place, it is responsible for creating or developing a client portfolio ensuring the steady growth of the company.
Often, the business development manager occupies a fairly comprehensive post composed of part "hunting" (customer acquisition) and "farming" (maintenance and optimization of sales to existing customers).
This side "breeder" is not automatically awarded to any business developer. It is sometimes accompanied on his business of Account Manager directly retrieves incoming accounts and is responsible for developing them.
With an address book of the different actors of the sector in which it operates, the business developer sees his actions directly influence the sales business case.