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CRM Consultant

CRM consultant (Customer Relationship Management or Customer Relationship Management) supports advising companies on how to interact with customers.

Activity

CRM consultant (Customer Relationship Management or Customer Relationship Management) supports advising companies on how to interact with customers. To optimize customer relations a website, it will suggest IT choices and decisions. These tools will enable visitors to learn about and individualize the relationship of these with the company.

Its missions are to improve knowledge of the customer, increase the average basket, loyalty and develop some value to the customer.

To do this, he will set up a strategy: collect customer data, find the best tool to use these data, put an action plan to retain customers, analyze results, and optimize continuously.

Working conditions

Reporting to the Director customer relations or marketing manager, the project manager crm has working conditions that vary depending on the industry in which it operates.

In the e-commerce sector it will generally wider field of maneuver (online games and sponsorship) than crm project managers in large groups that sometimes are content just to implement their CRM strategy in 'Customer Area.

Required qualities

The qualifications for CRM consultant based on technical knowledge, an analytical mind and good working practices.

It has basic knowledge of databases (data mining, commercial e-mailing). He masters the statistics to analyze the result of its strategy and must know to establish performance indicators to audit its own campaigns.

Its know-being leads him to manage multiple projects simultaneously. His ability to unite, his sense of organization and analytical skills are a force for crm consultant.

Its know-being leads him to manage multiple projects simultaneously.

Training

There are multiple ways to get CRM Consultant.
For starters, a Bachelor e-commerce ESVA (College of sales and purchases) is a good way to understand the mechanisms of sale and trade mechanisms.

We can continue his training with a Master pro specialty Marketing management science and business communication or a Master Business Administration.

Opportunities

Several choices are available to CRM Consultant.
- In a web agency or an agency specialized in web marketing, it will have to work in teams and to work for any type of customer (SME, Large groups).
- More frequently, in companies that have a service dedicated to this activity.
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