CRM consultant (Customer Relationship Management or Customer Relationship Management) supports advising companies on how to interact with customers. To optimize customer relations a website, it will suggest IT choices and decisions. These tools will enable visitors to learn about and individualize the relationship of these with the company.
Its missions are to improve knowledge of the customer, increase the average basket, loyalty and develop some value to the customer.
To do this, he will set up a strategy: collect customer data, find the best tool to use these data, put an action plan to retain customers, analyze results, and optimize continuously.