The growth hacker is not simply a webmarketer profile, he combines a mix of many skills he uses to generate growth. The person in charge of growth hacking should primarily be carrier of new ideas that will support the long term growth of the company. They identify the channels that will be the most efficient for the development of start-ups. The growth hacker will have to adjust the company's strategy based on innovations that appear. Secondly, his purpose is, beyond the loyalty of users to find new services to monetize in order to increase corporate profits.