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Head of Web project

The main objective of a Web Project is to derive maximum benefits and resources of his team in a given time and with given criteria.


The main objective of a Web Project is to derive maximum benefits and resources of his team in a given time and with given criteria. These projects will only projects related to internet (creation of a website or web communication campaign).

It must define a set of specifications that will determine the major phases of the project (budget, business strategy, communication policy, brand identity, delivery).
It must then share the project's web team. This team typically consists of web developers, copywriters and web designers. Note that in small structures, web project manager may be required to support these different functions.
After the team became aware of the project, the project manager has to manage its employees so that the project is consistent with the specifications. It will ensure the various constraints of the project (deadlines met, delivery to the customer).

It must define a set of specifications that will determine the major phases of the project

Working conditions

Dans une agence web, le Chef de projet dépend généralement d’un Directeur technique. Cependant il peut avoir une autorité sur l’équipe de production (développeurs). Dans une agence, on identifie clairement le chef de projet web comme un chef de projet fonctionnel, une personne en charge de la gestion clientèle (CRM).

Chez un annonceur, le chef de projet sera amené à s’occuper de la partie plus technique du projet, il n’est donc pas en relation directe avec les clients. On le distingue en tant que chef de projet technique.

Required qualities

At an advertiser, the technical project manager should have some knowledge in web languages ​​(CSS, Java, XHTML, AJAX, PHP). He must have a good understanding of technology issues. His knowledge are multiple computers (servers, networks) and market (Software deals, subcontractors). The Technical Project Manager must have knowledge about information systems (information systems architecture, application design and development methods).

In an agency, the functional project manager must know how to organize the project: creation of specifications, conducting meetings, team management and budget monitoring. He knows how to use IT tools to carry out the project (CMS, CRM, internet solution, planning software).

But, ultimately, in both functions, human qualities are also required to carry out the projects. It must have a relational sense: a good listener and a good ability to work in teams. His project management is testing his sense of management and his team (motivation, charisma, team management, arbitration) and requires autonomous, organized and versatile to meet all eventualities that may thwart the project.

Human qualities are also needed


The training for becoming a Web Project are many and varied.

You can take a BTS or a DUT in computer science or communication. After a Bac + 2, a professional license such as mathematics or pro license Web Designer Director license can also be a good training.

At university, you can prepare a professional master as the "Engineering diploma awarded by the French School of Electronics and Informatics" which allows to specialize and improve their IT knowledge to aspire to be leader of web project .
To emphasize that a first experience in the web is generally required in order to claim a web project manager position.


Several choices are available to the head of web project.
- You can join oriented companies in multimedia creation, which often recruit project managers to make websites.
- There are also communication agencies that possess multimedia services.
- Large companies also are looking to hire a project manager of profits in order to develop their projects internally.

 Voir l'étude des salaires 2020 des métiers webmarketing & sales d'Urban Linker.
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