The account manager is responsible for this customer relationship and satisfaction vis-à-vis the service or product provided. It shows professionalism and always looking to better serve the purpose of establishing close ensuring the sustainability of the relationship.
Specifically the missions of Account Manager are many and varied.
It is generally in charge of the commercial and operational management of a large account or multiple accounts. Directly related to the client, it has a privileged location where it can inform the project's progress and strategic recommendations to achieve. He must know precisely the organization of the customer, the business sector, positioning and competitive advantages
It also manages the tracking tools and their implementation, and it keeps current customers through regular reporting.
The role of account manager differs from that of the business developer: the account manager does not prospecting in favor of the analysis of existing customers.