The role of the consultant SEA (Search Engine Advertising), google expert, SEM (Search Engine Marketing) manager or consultant in paid search, is to study and develop an action plan to meet the expectations of the client. To achieve its goals, it will set up a paid search strategy on different search engines (Google, Yahoo, Bing). Having implemented the strategy it should follow closely the results (reporting and monitoring) and optimize the campaign regularly.
Its mission revolves around three main axes. It must, first, provide good visibility of the website of the client on the search engines. The expert should google make attractive web site content. And finally it must track the performance of paid SEO strategy adopted by regularly optimizing the campaign to achieve the agreed targets (conversion rate, cost per click).