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SEA consultant

The role of the consultant SEA (Search Engine Advertising), google expert, SEM (Search Engine Marketing) manager or consultant in paid search, is to study and develop an action plan to meet the expectations of the client.

Activity

The role of the consultant SEA (Search Engine Advertising), google expert, SEM (Search Engine Marketing) manager or consultant in paid search, is to study and develop an action plan to meet the expectations of the client. To achieve its goals, it will set up a paid search strategy on different search engines (Google, Yahoo, Bing). Having implemented the strategy it should follow closely the results (reporting and monitoring) and optimize the campaign regularly.

Its mission revolves around three main axes. It must, first, provide good visibility of the website of the client on the search engines. The expert should google make attractive web site content. And finally it must track the performance of paid SEO strategy adopted by regularly optimizing the campaign to achieve the agreed targets (conversion rate, cost per click).

The expert should google make attractive web site content.

Working conditions

Reporting to the company's marketing department, the SEA consultant is versatile. It is usually the responsibility of a Director Marketing.

Required qualities

The qualifications for expert google based on technical knowledge and good working practices.
It has basic knowledge in communication, press relations and negotiation. He knows how the search engines, directories and comparison shopping. It takes into account the technical dimension of the web (technical chart) and knows how to apply the different strategic marketing techniques.

Specifically SEM manager is able to deploy a paid search strategy. He masters the tools to implement this strategy (Google Analytics) to track statistics. It manages SEO Adwords tool with which it applies its paid search strategy.
In order to issue quality ads (syntax, grammar, spelling), it has writing skills.

SEM manager is able to deploy a paid search strategy

Training

There are many ways to become SEM manager.
For starters, a Bachelor ESVA e-commerce or professional license ATC: Optimizer and Web Editor is a good way to integrate the environment of the web.

It can be concluded her studies with a Master Marketing specializes in web like Master e-business or a Specialized Master in Web Marketing mix.

Note that a self-study time is needed to monitor changes in the paid listings.

Opportunities

Several choices Consultant SEA.
- In a web agency or an agency specialized in web marketing, the SEO will have to work in teams and to work for any type of customer (SME, Large groups).
- The consultant evolves into positions of expertise or coaching when he wants to be independent.
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